PROGRAMMATIC
EMPLOYEE PROGRAMS
Employee programs help attract and retain valued employees.
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As an internal subject matter expert, I collaboratively work with the HR department to create employee programs that match the values of the organization and meet the work-life needs of employees that help reinforce that they are valued.
CUSTOMER PROGRAMS
Customer programming provides an organization the opportunity to publicly reinforce brand values and fortify brand identify.
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Utilizing survey data I create programs that directly meet the needs of the target market while increasing the organization's brand recognition and market standing.
FITNESS CENTER DESIGN
Fitness Center Design requires an understanding of the equipment being selected, how a member will use the equipment, the necessary flow of equipment, historically most popular pieces by demographic, ADA requirements, building codes, flooring specs, ASTM requirements, and the wide assortment of equipment options offered by various vendors.
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The most important, and often unspoken part of fitness design, is that you should be designing your fitness center based on the member's perceived value, not your own. It's 1/3 art, 1/3 science, and 1/3 taking risks to be trend-forward without isolating your core clientele.
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My fitness center designs are functional regarding their layout and the type of equipment selected; creative, allowing them to stay ahead of major trends; accessible providing ample space for free movement; and inviting so members feel like they belong.
AMENITY PROGRAM DESIGN
Amenities vary in size, scope, usage, and interest. Regardless of the level of importance placed on an amenity, then they are not present their absence is noticed.
The key concept to remember when designing amenity programming is "Social Reality". Social Reality is a phenomenon that supports the idea that community residents want eye-opening and jaw-dropping amenities even if they never use it. Survey data has shown that more than 70% of people wanted specific amenities, but tracking data showed that less than 15% actually used them. The difference between the "perceived want" and the "actual use" is what I call the "Social Reality Benefit". This is a benefit because creation of this amenity holds a psychological value that can't be tracked in actual usage.
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Using Journey Mapping, Customer Profile Creation, and Market Matrixes I create amenity programs that can activate an amenity. Taking into account the social reality benefit, activation can mean either actual usage or an increased resident interest based on perceived need.
STANDARDS CREATION
Creating standards is a critical step in any successful implementation. Standards establish consistent results and manages stakeholder expectations.
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My standards derive from research, manufacturer guidance, and anecdotal feedback. With countless projects under my belt, I am capable of creating standards for vendors, installers, onsite team members, and end-users, in the format that is easiest for the audience to receive.