
ANALYTICAL
KPI DEVELOPMENT, TRACKING AND ANALYSIS
The creation of KPIs that are used used to track program success and identify insights through data analysis.
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My projects are created utilizing supporting data from surveys, NPS, and CSAT scores. When you create raving fans retention is the outcome.
FORECASTING
Forecasting is a science that uses past events to predict the probability of future events.
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Forecasting techniques are commonly used to create program budgets and design programs. Creating trend-forward experiences requires the use of industry data and intimate knowledge of the client base.
ROI AND VALUE CREATION
The goal of all customer and employee engagement initiatives is to increase retention and new acquisitions.
I present ROI data based on forecasted data prior to the launch of a program and after launch with further data collection. I use variables such as the cost to acquire a new customer/employee, the direct cost of the program, and the value of the customer/employee to identify the ROI.